How Social Media can help you get bookings.
There are many ways in which social media can enhance your business, grow your online brand presence and increase the number of guests who book direct, whilst improving their experience at the same time. Importantly, it is FREE ADVERTISING and a great way to market your business online with NO COMMISSION to pay on any of the bookings you generate. Social media accounts can be set up in as little as 15 minutes per platform, so there really is no reason not to harness the benefits for your business!
If you can use a mobile phone, you can use social media. It’s simpler than you may think and will help drive more direct bookings to your business and reach an audience that otherwise may never see you. Potential guests will also see that you want to interact with them. Promote special offers, late availability and so much more to a group of followers or observers who have either stayed with you before or who will want to stay in the future.
The internet is one of the key factors driving today’s economy and no one can now afford to be left behind. It has become embedded in every aspect of our day-to-day lives, changing the way we interact with others and social media forms a vast part of that. According to reports, there are now 45 million social media users or 66% of the UK’s population using the platforms as of 2021.
If you’re not currently reaping the extensive benefits of social media for your establishment, whether it is a B & B in rural Lancashire or a large hotel in the heart of London, you are potentially missing out on an excellent source of direct bookings each year, driving your profits up and providing extra income, which can also be used to improve or expand other sections of your business.