Get Recognised

Is it important to get awards and accreditation?

In a very competitive market, travellers increasingly demand high accommodation standards and the perceived quality of your establishment can hugely influence ongoing success. It is estimated that for 75% of consumers, a star rating will influence their choice of accommodation. Awards and accreditations instill a degree of confidence, especially for customers seeking to book directly with an establishment for the best deals.
Quality grading schemes are designed to give visitors a clear idea of the standards of accommodation, service and cleanliness which they can expect during their stay. Schemes are open to hotels, guest houses, bed and breakfasts, self-catering accommodation and hostels, with premises having the ability to achieve a grading of between one to five stars. There are also awards for campsites, inns, restaurants with rooms and more.
The exceptional standards of the UK’s tourism industry are world-renowned, so develop your business to the highest level possible and ‘shout about it’ to give yourself a competitive advantage when it comes to attracting more customers. Some of the awards incur a cost and some are free.
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Quality Grading Schemes

All the main assessing bodies; comprising Visit England, Visit Scotland, Visit Wales, Tourism Northern Ireland, Quality in Tourism and the AA, assess holiday accommodation and award one to five stars. The stars reflect the facilities and overall quality of the experience, with five being the highest.
The AA and Quality in Tourism services the whole of the UK including Northern Ireland. The AA also accredits caravan, camping and glamping sites with pennant ratings and restaurants with rosettes for culinary excellence, awarded annually on a rising scale of one to five.
Additional awards may also provide an added advantage, such as a Visit England Gold or Silver Award, Covid ‘Good To Go’ accreditation or a David Bellamy Conservation Award for campsites. Breakfast Awards are also popular. There are also locally-based awards, for example, Dorset Tourism.
Visit England also run four ‘Welcome Schemes’ to show that accommodation is well suited to and equipped for guests with particular requirements. The schemes include Walkers Welcome, Cyclists Welcome, Families Welcome and Welcome Pets. Visit a ‘Cask Marque’ accredited pub for great pint of cask ale or wedding venue related awards if you offer this facility.
There are other additional gradings that may be appropriate. Many people also seek reassurance from FSA Food Hygiene Scores and gradings that come from reviews, for example or Trip Advisor Travellers’ Choice awards.
Remember to make sure that when promoting your business, advertising companies are fully aware and highlight key features so that they can attribute relevant badges, as we do with UK Tourism Online on customers’ listing pages, for example, ‘Ideal for Walking’ or ‘Ideal for Attractions’.

Remember to shout about your awards!

Official award logos can be displayed on websites and in other forms of advertising. Certificates are also provided from accrediting bodies for display within the property and exterior signage is also available.
For more information on the different industry associations click the link below.
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Don't forget to update your advert!

Recently been awarded? Then don't forget to update your UK Tourism Online advert.