So what sets you apart from the competition?
What sets your accommodation business apart from competitors? Think carefully about the reasons people choose to stay at your establishment. For example, does it provide easy access to wonderful countryside walks or historical attractions, a peaceful rural setting or proximity to exciting city-based nightlife and excellent transport links? Demonstrating excellent customer service is also a must to put you a cut above the rest. This, of course, means always going the extra mile for guests, including sharing expert local knowledge. Highlighting the particular characteristics of your accommodation, such as traditional wooden beams or open fireplaces, contemporary décor, spacious and appealing bedrooms, award-winning breakfasts, a car park, beautiful gardens or other great on-site facilities will also hugely help.
Nowadays, the starting point for a holiday booking process is primarily online, so not only do you have to beat the competition with your accommodation offering, but businesses also need to set themselves apart on the web. It is therefore vital to make sure that you are open to communicating with your guests in as many ways as possible and to tailor your online presence. Knowing what sets you apart will help you to form a plan and enable you to gear your online presence towards attracting your ideal guests.